5 New Rules of Search Engine Optimization

Aasif Khan

SEO could be a dynamically ever-changing method. modern SEO is incredibly totally different from what it had been, say, five years agone. this can be chiefly attributable to abundant advancement in technologies and therefore the ever-evolving algorithms of search engines. Google is known for being unpredictable and its disreputable Panda and sphenisciform seabird updates that may offer the foremost fashionable of internet sites a last their cash. In such a state of affairs, it becomes essential for SEO consultants and webmasters keep|to remain} on their toes and stay updated with the newest and best practices within the market. Here we've underlined five rules that we have a tendency to feel area unit actuality definition of modern SEO.

Rule #1: bye-bye, standard SEO
The world is moving at a blazing quick speed. At one purpose of the day you're somewhere, and once your time you're in a wholly new place. however the simplest (and the worst) half is that Google is aware of it. computer program results area unit supported location. this is still true even a lot of currently that there has been a boom within the mobile and smartphone business. A recent study has shown that 85-90% of mobile browser or application functions area unit either search-related or search-oriented. this implies that location, not like antecedently, currently plays a key half in searches. Social media additionally plays a key half currently. Your brand's name on social networks and social media platforms can play a key role in process its position on SERPs.

Rule #2: Analytics is Revealing only if Done Deep
Just like gold, you discover crucial data once you dig deep, very deep. SEO success can't be measured merely hard the overall traffic from the online analytics platform. you want to additionally live the trends, and calculate the precise statistics of the traffic you expect organically.

Rule #3: do not bank an excessive amount of on Google or Your Market
The ranks once achieved on Google aren't permanent! you'll be able to ne'er sit back and relax on your past laurels. Google changes its algorithms often, just like the Panda and sphenisciform seabird updates. what is worse, all the opposite businesses in your niche area unit vying for the highest spot. and therefore the advancement in technology and new devices within the market everyday create the whole method even a lot of complicated and wearying. however follow it, and you'll notice that you simply land on high a lot of typically than not.

Rule #4: SERPs modification terribly often
Google clearly puts its own merchandise on high of SERPs, higher than the organic search results. within the organic search, there area unit several websites that eye the primary spot. with the exception of this, there area unit several parts on a SERP that area unit able to launch at one click. and therefore the ever-changing resolutions of screens do not create matters any easier. you want to keep all of it in mind so as to attain an honest rank, constantly.

Rule #5: The Fix is rarely fast
Previously, fast fixes in SEO were mostly ineffective. Now, they're outright dangerous. Google may even ban you if you are attempting them. The solution? follow the tried and tested formulae for best results. they'll take time, however they're the surest ladder of obtaining your web site to the highest and can ne'er hurt your website's ranking.

SEO nowadays could be a mixture of new dynamism and ancient practices. the correct balance and technique can check that that your web site continuously shines on SERPs.

Aasif Khan