Aasif Khan: Aasif Khan SEO Expert

Tuesday, September 17, 2013

5 New Rules of Search Engine Optimization

Aasif Khan

SEO could be a dynamically ever-changing method. modern SEO is incredibly totally different from what it had been, say, five years agone. this can be chiefly attributable to abundant advancement in technologies and therefore the ever-evolving algorithms of search engines. Google is known for being unpredictable and its disreputable Panda and sphenisciform seabird updates that may offer the foremost fashionable of internet sites a last their cash. In such a state of affairs, it becomes essential for SEO consultants and webmasters keep|to remain} on their toes and stay updated with the newest and best practices within the market. Here we've underlined five rules that we have a tendency to feel area unit actuality definition of modern SEO.

Rule #1: bye-bye, standard SEO
The world is moving at a blazing quick speed. At one purpose of the day you're somewhere, and once your time you're in a wholly new place. however the simplest (and the worst) half is that Google is aware of it. computer program results area unit supported location. this is still true even a lot of currently that there has been a boom within the mobile and smartphone business. A recent study has shown that 85-90% of mobile browser or application functions area unit either search-related or search-oriented. this implies that location, not like antecedently, currently plays a key half in searches. Social media additionally plays a key half currently. Your brand's name on social networks and social media platforms can play a key role in process its position on SERPs.

Rule #2: Analytics is Revealing only if Done Deep
Just like gold, you discover crucial data once you dig deep, very deep. SEO success can't be measured merely hard the overall traffic from the online analytics platform. you want to additionally live the trends, and calculate the precise statistics of the traffic you expect organically.

Rule #3: do not bank an excessive amount of on Google or Your Market
The ranks once achieved on Google aren't permanent! you'll be able to ne'er sit back and relax on your past laurels. Google changes its algorithms often, just like the Panda and sphenisciform seabird updates. what is worse, all the opposite businesses in your niche area unit vying for the highest spot. and therefore the advancement in technology and new devices within the market everyday create the whole method even a lot of complicated and wearying. however follow it, and you'll notice that you simply land on high a lot of typically than not.

Rule #4: SERPs modification terribly often
Google clearly puts its own merchandise on high of SERPs, higher than the organic search results. within the organic search, there area unit several websites that eye the primary spot. with the exception of this, there area unit several parts on a SERP that area unit able to launch at one click. and therefore the ever-changing resolutions of screens do not create matters any easier. you want to keep all of it in mind so as to attain an honest rank, constantly.

Rule #5: The Fix is rarely fast
Previously, fast fixes in SEO were mostly ineffective. Now, they're outright dangerous. Google may even ban you if you are attempting them. The solution? follow the tried and tested formulae for best results. they'll take time, however they're the surest ladder of obtaining your web site to the highest and can ne'er hurt your website's ranking.

SEO nowadays could be a mixture of new dynamism and ancient practices. the correct balance and technique can check that that your web site continuously shines on SERPs.

Aasif Khan

Wednesday, July 31, 2013

Don't Let Google Penguin Leave You Out In The Cold

Aasif Khan

When Google released its Penguin algorithm update in April 2012, (a 4th update published June 3rd of this year), the corporate continuing their efforts to extend the standard of program results by any eliminating internet sites that violate their Webmaster tips. Specifically, sphenisciform seabird appears to specialize in many key issues:

· Over-optimization of anchor text
· Keyword stuffing
· Cloaking
· Manipulation of page ranking through link schemes

Since web site developers area unit perpetually tweaking their clients' sites, links and content to align with these formula updates, it is easy to feel pissed off once the "rules" amendment. it is also simple to urge ANgry if such an update negatively impacts your page ranking once it absolutely was antecedently hierarchic well.

If you're scratching your head speculative why this happened, after you fared well once the initial sphenisciform seabird unharness, you are not alone. although the initial unharness of sphenisciform seabird targeted primarily home pages, this new update goes deeper into your entire data processor, probing for instances of content spam, paid links containing actual match anchor text and links to supposed "dangerous" sites (to name simply a few).

So, if you're a legitimate webmaster or owner of a web site} and you are feeling your site has been punished by Google sphenisciform seabird, there area unit some corrective steps you'll want retreat to into Google's smart graces and recapture your page ranking:

7 Tips To Heat Up Your Google Page Ranking

1. Visit Google's Webmaster tips often to grasp the dynamic rules and also the tweaking of these rules with Google's continuous updates.

2. shut down any on-page spam, if any. take away low-quality, shallow pages providing currently more price, pages that scrape content from different websites, derived content, inadequate affiliate pages, and/or same sites.

3. Examine your outward links to avoid link schemes. Links on your web site} ought to be relevant to site content, connect with trustworthy sources and high on content. Avoid actual match anchor text; links ought to be used as citations to support the knowledge you're providing guests.

4. Examine and audit your backlinks (or inward links, different sites UN agency area unit linking back to your site). take away and deny unhealthy or harmful backlinks.

5. Work to make high-quality inward links, like guest-blogging, increased social media visibility and activity, and publication link-worthy, content-rich articles.

6. If you think your website was targeted below the belt, file a report with Google.

7. If your website does not recover, take into account beginning over with a contemporary website.

Google is usually wanting to forestall web site homeowners from exploiting loopholes by making new algorithms to shut them. Their goal has forever been to reward legitimate sites whereas penalizing those web site homeowners UN agency would below the belt manipulate the page ranking ends up in their favor. Ultimately, Google sphenisciform seabird may be a smart factor for many website homeowners, because it works to level the enjoying field for all.

Tuesday, July 9, 2013

Aasif Khan